Upfront Payments: What They Are & How to Request Them 💰 (2024)

Learn the ins and outs of upfront payments, including how and when to ask clients, tips to secure payments, and pros and cons. Discover how Contra can help.

Embarking on the freelance journey is exhilarating, but it also comes with its set of challenges, especially when it comes to managing finances and securing client trust. One aspect many Independents often deal with is upfront payments.

In this guide, we’ll take a closer look at upfront payments, including their definition, why you should request them, and the pros and cons of this payment method. We’ll also share tips on how to ask your clients for upfront payments.

What are upfront payments? 🤔

Upfront payments, often referred to as advance payments or deposits, are amounts clients pay before the commencement of work. Think of it as a commitment fee, which not only confirms the client's seriousness about the project but also offers you financial security.

Typically used in the freelancing world to secure bookings, cover initial expenses, or simply as a trust-building mechanism, these payments serve as a cushion against potential non-payments or late payments. By requesting an upfront payment, you also set clear expectations, ensuring both you and your client are on the same page from the get-go.

Here are three ways to charge upfront payments:

1. Percentage deposits: Here, you ask the client for a percentage of the total project cost upfront, often ranging from 25% to 50%. Once the project begins, you apply the deposit toward the total fee. This method provides assurance to both parties, where you receive an initial payment for security, and the client doesn’t have to pay the full amount without seeing any work.
2. Milestone payments: For long-term or large projects, break the payment down into milestones. As you complete each phase or milestone, the client pays a pre-agreed amount. This starts with an upfront payment for the first milestone, ensuring payment for work as it progresses.
3. Flat fee deposit: A flat fee deposit is a fixed amount requested upfront, irrespective of the total project cost. It's straightforward and often used for smaller projects or services where the total cost isn't excessively high, ensuring initial commitment from both parties.

Why should you request an upfront payment? 💬

Upfront payments act as a safeguard against clients who don’t pay for your services. The payment method also indicates the client’s commitment to the projects (earnest money) and whether they value your work.

Here are a few situations that act as reasons why you should request an upfront payment:

• If a client disputes the quality of work
• The client seems financially unstable/unpredictable (doesn’t show earnest money intent or good faith)
• The client is an inconsistent and unresponsive communicator

Pros and cons of upfront payments 🎭

Freelancing can be as much about securing upfront payments as it is about delivering top-notch services. But like any strategy, there are both advantages and potential pitfalls. Here are a few:

Pros 👍

• Reduces risk: Unfortunately, some customers are just not good at settling invoices. Upfront pay lowers the risk of late payments.
• Saves time and money: The extra work of following up on payment reminders and chasing clients after unpaid invoices can add to your labor costs and expenses.
• Leads to better cash flow: Requesting pay upfront (whether a full payment or deposit) ensures you have enough on hand to keep your business running. This gives you the working capital needed to cover your immediate costs.

Cons 👎

• Potential deterrent for some clients: New clients, especially those unfamiliar with the freelance model, might hesitate to pay upfront. They might perceive it as a risk or uncertain about the service outcome.
• Possibility of over-reliance: Depending solely on upfront payments can sometimes lead to complacency. If the initial payment is substantial, there might be a reduced urgency to complete the project swiftly, impacting timelines.
• Refund challenges: If the client cancels the project or needs to terminate the contract early, managing refunds can get tricky. It may lead to disagreements or conflicts over the amount to be refunded based on the work already done.

How to ask clients for an upfront payment 🧐

Many Independents might find it difficult to ask for a payment upfront. But remember, you’re not alone in this –– your work has value, and it’s normal to be paid this way if it works the best for you.

Here’s how you can ask for an upfront payment:

1. Build trust 🫂

Before diving into payment details, ensure you've built a foundation of trust. Showcase your portfolio, provide testimonials, and be transparent about your work process. Clients will more likely agree to upfront payments if they're confident in your expertise and reliability.

2. Be clear about why it’s necessary 💎

Explain why you’re requesting an upfront payment. Whether for securing your schedule, covering initial expenses, or ensuring commitment from both sides, a clear rationale helps clients understand and empathize with your position.

3. Incorporate it into your contract 🗃️

Ensure you clearly outline your payment terms, including the upfront fees, in your contract. This not only formalizes the arrangement but also sets clear expectations right from the outset.

4. Offer payment options 💵

Give clients a choice — a flat fee, the total cost’s percentage, or an escrow service. Offering flexibility makes the payment process seem more collaborative and less demanding.

5. Reassure quality and commitment 🤩

Reiterate your dedication to delivering high-quality work and meeting project milestones. Assure the client that the upfront payment symbolizes a mutual commitment to the project's success.

6. Be prepared to negotiate ⚖️

Sticking to your policies is important, but be open to negotiation, too, especially with long-term clients or larger projects. Finding a middle ground that ensures your security while addressing the client's concerns helps pave the way for a harmonious collaboration.

Tips to secure an upfront payment 💯

If you’re still unsure about how to secure an upfront payment, here are a few tips:

• Establish credibility: Before discussing payment, ensure your client knows your worth. Emphasize your professionalism and boost your credibility through a well-organized portfolio or client testimonials.
• Ensure transparent communication: Always be clear about why you're asking for an upfront payment, as an open dialogue can foster understanding.
• Highlight mutual benefits: Frame the upfront payment as a way to ensure dedication to the project from both sides. This helps with cash flow and confirms the client's commitment to the collaboration.
• Use a reliable system: Leverage accounting software that handles your tax, invoicing, and paid and unpaid bills to prevent errors such as repeat billing.

How can Contra help? 🫶

Contra prioritizes consistent cash flow for you. Our platform has a built-in upfront payment system to mitigate concerns over late or missed payments. By enabling part-payment in advance, you get security and assurance, reducing potential project disruptions.

How to create your upfront payment on Contra 💸

Follow these steps to create your freelance upfront payment on Contra:

• Navigate to your Projects + Invoices tab
• Select "Send Proposal"
• Fill out relevant information
• Navigate to "Payments and Timeline"
• Select "Flat Fee"
• Add the upfront payment amount
• Review and send

Promote your freelancing services with Contra 🌟

Freelancing isn't just work –– it's dedication. Receiving rightful payment is an affirmation of your skills and craft's worth. We take your passion seriously and are here to help you take your freelancing career to newer heights. Arm yourself with Contra and its payment tools today. Also, get more tips from our TikTok account to elevate your freelancing journey.